Blog
In this blog, you’ll find study material that will help you to advance your app marketing game.
5 Methods to Improve Your User Activation
User activation is one of the most important elements for your product's growth. Continue reading to figure out what it is, how to measure it and how to improve it. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live...
What is One Metric That Matters and How to Use it
The One Metric That Matters (OMTM) is a growth hacker's most important KPI. In this article I will determine how to identify your OMTM, and how to use it. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold...
8 Examples of Apps Using Gamification Should Know About in 2022
Many successful apps have one thing in common: they gamified the user experience. Looking for useful app gamification tactics that can boost your retention metrics? Continue reading. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and...
App Store Optimization (ASO): 10-Step Audit
So you want your app to be found organically in the app stores. Follow our 10-step ASO audit to increase the chances for organic downloads. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold ideas.Given...
The Importance of In-App Events for ASO
So you're wondering if you should be using the new in-app events feature of Apple? Read our guide and find out how it can influence your ASO. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold ideas.With...
The 8 Main Mobile Apps Categories
Gaining an understanding of the main mobile apps categories can help you figure out your next move. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold ideas. As an app developer, one of the most important...
Ultimate Guide: Mobile App Conversion Tracking (2022)
It's impossible for a marketer to measure the impact of your marketing efforts, without having set up your mobile app conversion tracking. In this article we'll tell you how to do this, and what best (free) tools to us. About the authorBart Stemkens is a growth advisor for tech startups. He loves...
App Growth Hacking: 13 Tactics To Boost Your Mobile App
Many big tech companies (like Uber and Airbnb) claimed their spot through app growth hacking. But how exactly did they do it? About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold ideas.In today’s digital...
10 Mixpanel Alternatives You Should Consider
Mixpanel is a great tool. But for some situations, it might be work to check out Mixpanel alternatives. We've carefully created an overview for you. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold...
7 App Retention Strategies To Increase Engagement
Investing time in a solid retention strategy is at least as important as your acquisition strategy. We've summed up the most successful strategies below. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold...
6 Key Mobile App Retention Metrics You Should Follow
Measuring the status of your product is super important. One of the key things to measure is are our app retention metrics (or user retention metrics). We've listed the most important metrics below. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online...
8 App Pricing Models and Strategies
So you're considering building an app, or maybe you're already getting installs. There are different ways of monitizing your app. Take a look at our comprehensive app pricing models and strategies guide below. About the authorBart Stemkens is a growth advisor for tech startups. He loves building...
10 Beautiful App Website Examples
Okay, so you're looking for some inspiring app website examples. Or maybe need some inspiring templates? We've made a great collection to get the inspiration you're looking for. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing...
Apple Search Ads: 4 best practices
Are you considering using Apple Search Ads? Read these Apple Search Ads best practices to figure out if this strategy is your way to go. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live through bold ideas.In 2020,...
What is Mobile App Attribution?
Understanding mobile app attribution is crucial for understanding your download traffic. Continue reading to understand what it is, and how to measure it effectively. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to live...
8 Effective Ways To Develop Your App’s User Acquisition Strategy
User acquisition is one of the most important elements for your product's growth. Take a look at our complete guide and make sure to be one step ahead of your competition. About the authorBart Stemkens is a growth advisor for tech startups. He loves building online businesses and bringing them to...